Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Higher-income urban family.
Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.
Carefree Urban Couples
Younger married couples without children.
Young childless couples living in the city. Most own their own homes. Education varies from high school to college with some holding mid-management positions.